The countdown to the 120th National Western Stock Show is on, and this year marks an exciting new chapter. With the addition of The Legacy and the opening of the new National Western Center campus, the 2026 show represents a major milestone in tradition, progress, and each guest’s experience. As the Stock Show continues to grow, one key focus is making every part of the experience easier and more reliable for fans, starting with ticketing.
To make that possible, the National Western Stock Show is proud to partner with Ticketmaster. This collaboration provides fans with a trusted, secure, and seamless way to purchase and manage tickets for every event. Beginning with the 2026 Stock Show, all tickets will be sold exclusively through the official National Western Stock Show and Ticketmaster channels. No third-party resellers. No inflated prices. No uncertainty. Every ticket is authorized, verified, and all-inclusive, so the price you see is the price you pay.
Buying tickets should be a simple and secure process. With Ticketmaster, fans can purchase directly from a reliable source and know their tickets are valid and protected. Tickets and event details are easily accessible through the Ticketmaster app or online at am.ticketmaster.com/nwss, making it easier than ever to plan your visit and head straight to the fun. Mobile ticketing will also help speed up entry and eliminate the risk of lost or counterfeit tickets.
If you are purchasing tickets for friends or family, transfers will be completed safely within the Ticketmaster system. To ensure fairness for everyone, tickets shared or sold outside of Ticketmaster will no longer be accepted. This approach protects fans and guarantees that every ticket is legitimate and fairly priced.
The partnership with Ticketmaster is part of a larger effort to modernize the Stock Show while keeping it as welcoming and accessible as ever. The Legacy and the expanded National Western Center are opening new opportunities for fans and participants, and Ticketmaster brings a level of convenience and transparency that complements that growth.
Change always takes some adjustment, but this one is designed with fans in mind. Every purchase, transfer, and scan at the gate will now be faster, smoother, and more secure. Create your Ticketmaster account, plan your visit, and get ready to celebrate 120 years of Denver’s biggest Western tradition. Tickets for the 2026 National Western Stock Show are on sale now!
