Media Central

2026 Media Credentials

Qualified Media

NWSS Media Credentials are issued to broadcast, print, and internet media assigned to cover the National Western Stock Show. Requests must be submitted by the assigning authority at the media outlet (editor, news director, broadcast producer).  Credentials will be issued to authorized personnel, employed by the media outlet for the purpose of providing timely news coverage of NWSS.  Employment verification may be requested (business card, photo id, name on website).  NWSS media credentials will NOT be issued to marketing, promotions, sales, advertising or public relations staff or personnel.

Freelance Journalists

Freelance journalists are required to submit an assignment letter from the general manager, editor, or news director; on official letterhead of the media outlet, and will only receive media credentials if on assignment.  Production companies are required to submit a letter from their broadcast organization providing details of the editorial coverage and footage required.  Media credentials for freelance photographers without assignment will not be granted.

Online/Social Media

Online/social media will be considered on a case-by-case basis.  Only media with active news websites qualify for media credential consideration.  The website must post original, dated, and industry-related news on a regular basis.  Social media without a supporting news website will not be considered.

No Commercial Use of Photographs

Commercial use of photographs, video, and film taken at NWSS is strictly prohibited without the full written consent of the NWSS Media department.

No Sale of Photographs

The sale of photographs taken at NWSS is strictly prohibited. Logo'd photographs are strictly prohibited.  Shooting images and placing a photographer's logo on any images taken at NWSS is strictly forbidden.

Media Credential Access

An NWSS Media Credential provides media access to grounds events, activities, and Events Center shows in approved areas.  The NWSS Media Credential does not give access to cover rodeo events in the Denver Coliseum. Media wishing to cover the rodeo must obtain a separate daily credential from the Rodeo Media Office located in the Coliseum. Space in credentialed areas is very limited; therefore access may be restricted at certain times.

If you require specific access to an area on a select occasion, please contact the Media department. Submitting a credential request form does not guarantee media access.  All requests are processed and applying media will be notified. Requests received during the 16-day Stock Show require 24 hours for processing. Credentials are not transferable and the NWSS reserves the right to cancel accreditation at any time.

Photographs, video, audio, or other depictions of NWSS activities/events must be used for the accredited media stated on the NWSS media credential form.