Media Central

2020 Attendance: 707,922

Click to download NWSS Brand Guidelines

In accordance with the corporate logo and trademark policy, emblems, symbols, logos, and the name National Western Stock Show are registered trademarks belonging to The Western Stock Show Association. These registered trademarks are protected by intellectual and industrial property laws in the United States and internationally and are for the exclusive use of the National Western Stock Show and its approved partners. Unauthorized use of these protected registered trademarks is prohibited without the express written consent of the National Western Stock Show.

To request access to the NWSS Brand Assets, please fill out the form below:

Qualified Media

NWSS Media Credentials are issued to broadcast, print and internet media assigned to cover the National Western Stock Show. Requests must be submitted by the assigning authority at the media outlet (editor, news director, broadcast producer).  Credentials will be issued to authorized personnel, employed by the media outlet for the purpose of providing timely news coverage of NWSS.  Employment verification may be requested (business card, photo id, name on website).  NWSS media credentials will not be issued to marketing, promotions, sales, advertising, public relations, personnel.

Freelance Journalists

Freelance journalists are required to submit an assignment letter from the general manager, editor or news director, on official letterhead of the media outlet, and will only receive media credentials if on assignment.  Production companies are required to submit a letter from their broadcast organization providing details of the editorial coverage and footage required.  Media credentials for freelance photographers without assignment will not be granted.

Online/Social Media

Online/social media will  be considered on a case-by-case basis.  Only media with active news websites qualify for credential consideration.  The website must post original, dated and industry related news on a regular basis.  Social media without supporting news website will not be considered.

Commercial Use of Photographs

Commercial use of photographs, video and film taken at NWSS is strictly prohibited without full written consent of the NWSS Media department.

No Sale of Photographs

The sale of photographs taken at NWSS is strictly prohibited.

Logoed photographs are strictly prohibited.  Shooting images and placing a photographers logo on any images taken at NWSS is strictly forbidden.

Media Credential Access

A NWSS Media Credential provides media access to grounds events, activities and Events Center shows in approved areas.  The NWSS Media Credential does not give access to cover rodeo events in the Coliseum. Media wishing to cover the rodeo must obtain a separate daily credential from the Rodeo Media Office located in the Coliseum. Space in credentialed areas is very limited; therefore access may be restricted at certain times.

If you require specific access to an area on a select occasion, please contact the Media department. Submitting a credential request form does not guarantee media access.  All requests are processed and applying media will be notified. Requests received during the 16-day Stock Show require 24 hours for processing. Credentials are not transferable and the NWSS reserves the right to cancel accreditation at any time.

Photographs, video, audio, or other depictions of NWSS activities/events must be used for the accredited media stated on the NWSS media credential form.

Credentials for the 2022 show will open in Fall of 2021

Media and Sponsorship Lounge
NW Complex Building
3rd floor, Hall of Education

Media credential distribution hours:  TBD

Media and Sponsorship Lounge
NW Complex Building
3rd floor, Hall of Education
4655 Humboldt Street
Denver, CO 80216

PUBLIC CAMERA/PHOTOGRAPHY POLICY

Non-professional, non-flash still photography is permitted in public access areas only. Any cameras with interchangeable lenses or lenses larger than 100 millimeters in length are not permitted for use by anyone without a accredited NWSS Media Credential.

For Stock Show camera policy, please call 303-297-1166.

MEDIA PHOTOGRAPHS

The commercial use of photographs, video and film taken at the National Western Stock Show is strictly prohibited without the full written consent of the National Western Stock Show, Media department.

The sale of photographs taken at the National Western Stock Show is strictly prohibited without the full written consent of the National Western Stock Show, Media department. For questions regarding the sale of photos please contact Karen Woods, Senior Director of Marketing & PR.

Logoed photographs are strictly prohibited.  Shooting images and placing a photographers logo on any images taken at the National Western Stock Show is strictly forbidden.

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The National Western Stock Show maintains an library of Stock Show photos for use by media. We are pleased to provide photos to you to support your stories. All NWSS photos must be credited National Western Stock Show, Volunteer Photographer.

View our collection on Flickr 

Become a Volunteer Photographer.  
National Western has an extensive Volunteer Photography group, to inquire about joining that program click here.

2018 Videos

2017 Videos

2016 Videos

2015 Videos

Thank you from NWSS

2014 Videos

2018 Press Releases

October 18, 2018  |  Western Stock Show Association Elects Two New Members to the Board of Directors  |  View

September 19, 2018  |  Robert G. Tointon Named 2019 Citizen of the West  |  View

September 6, 2018  |  The National Western Stock Show Announced KYGO-FM as Official Country Music Radio Partner  |  View

May 18, 2018  |  Western Stock Show Association announces new member to the board and ten new trustees |  Download

January 21, 2018  |  2018 Stock Show Wrap Up  | Download

January 9, 2018  |  Stock Show has record breaking opening weekend  |  Download

January 2, 2018  | 2018 Stock Show Begins this Saturday, January 6  |  Download

2017 Press Releases

December 19, 2017  |  National Western Stock Show Announces Thunder as Parade Grand Marshal |  Download December 13, 2017  | The National Western Stock Show is Hiring for the 2017 Stock Show  |  Download September 25, 2017  |  2018 Coors Western Art Show  25th Anniversary, Dan Young as Featured Artist  |  Download September 20, 2017  |  Tony Frank, DVM, PhD named 2018 Citizen of the West  |  Download May 19, 2017  |  WSSA Board of Directors, New Trustees   |  Download March 29, 2017  |  NW Scholarship Trust Awards $500,000 to Agricultural Studies  |  Download January 22, 2017  |  Western Spirit Alive at the 111th National Western Stock Show -  Final Sunday Sets Attendance Record  |  Download January 20, 2017  |  Junior Livestock AuctionTop Eight Animals Set All-Time Record of $442,50  |  Download January 18, 2017  |  Still Time to Saddle Up for the Final Days of Stock Show  |  Download January 13, 2017  |  Free Parking and Shuttle Services Available Over the Holiday Weekend  |  Download January 6, 2017  |  FREE Overflow Parking Available at Coors Field for National Western Stock Show Guests  |  Download January 3, 2017  |  Stock Show Parade Canceled  |  Download

2016 Press Releases

December 29, 2016  |  111th National Western Stock Show Kicks Off One Week from Today  |  Download December 20, 2016  | Douthit Families named 2017 Friend of the National Western  |  Download December 16, 2016  |  NWSS Sunday Service To Remember Former Local Rodeo Royalty Ashley Doolittle  |  Download December 13, 2016  |  The National Western Stock Show is Hiring for the 2017 Stock Show  |  Download December 8, 2016  |  National Western Stock Show Announces Thunder as Parade Grand Marshal  |  Download October 10, 2016  |  2017 Coors Western Art Show Announces Dinah Worman as Featured Artist  |  Download September 23, 2016  |  Tickets to the 111th National Western Stock Show go on sale tomorrow at 8 a.m.  |  Download January 24, 2016  |  Stock Show Attendance Second Highest   |  Download January 22, 2016  |  NWSS 2016 Jr. Livestock Auction  |  Download January 19, 2016  |  NWSS Celebrates Strong Attendance with Six Days Remaining  |  Download January 16, 2016  |  Bucking Broncs and Denver Broncos United in Orange  |  Download January 15, 2016  |  FREE Overflow Parking at Coors Field  |  Download January 10, 2016  |  NWSS Breaks Record with Largest Opening Day Attendance in History  |  Download

2015 Press Releases

December 31, 2015  |  110th NWSS Kicks Off One Week  |  Download December 14, 2015  |  NWSS Hiring for 2016 Stock Show  |  Download December 9, 2015  |  2016 NWSS Parade Grand Marshal  |  Download November 3, 2015 | Denver Voter's Say Yes on 2C! | Download January 27, 2014  |   Stock Show Addresses News Report  |  Download January 25, 2014  |  Stock Show Excitement Soars with 682,539 Fans Attending the 2015 Show  |  Download January 23, 2015  |  Top Eight Junior Livestock Champions go for $319,000  |  Download January 18, 2015  |  The NWSS Records the Largest Single Day Attendance in 109 Years  |  Download PDF January 16, 2015  |  FREE Overflow Parking Available at Coors Field for NWSS Guests  |  Download PDF January 11, 2015  |  The NWSS Breaks Record with the Largest Opening Day Attendance in History  | Download PDF

2014 Press Releases

December 24, 2014  |  Red Meat Club Announced 2015 Friend of the National Western Honoree  | Download PDF December 9, 2014  |  New for 2015,the  NWSS BBQ Throwdown presented by Chevy  |  Download PDF December 1, 2014  |  NWSS announces Chauncey Billups as Parade Grand Marshal  |  Download PDF September 24, 2014  |  Philip F. Anschutz named 2015 Citizen of the West  |  Download PDF September 12, 2014  |  Tickets to the 109th National Western Stock Show On sale  |  Download PDF May 6, 2014  |  WSSA Announces Four New Board of Directors Ron Williams Re-Elected as Chairman of the Board  |  Download PDF February 14, 2014  | The Stars Return to Denver for the 2nd Annual Rodeo All-Star Weekend  |  Download PDF January 20, 2014  | Solid Attendance Numbers through the MLK Jr. Weekend plus FREE Day Tuesday  |  Download PDF January 16, 2014  | Celebrates the MLK Jr. Holiday Weekend and Offers Convenient Overflow Parking  |  Download PDF January 11, 2014  |  Stock Show Opens with 2nd Highest Attendance in Stock Show History  |  Download PDF January 7, 2014  |  Announces FREE Grounds Admission Day Compliments of MetroPCS  |  Download PDF