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Non-Profit Mission

The National Western Stock Show is a 501(c)(3)

The National Western Stock Show was formed as a 501(c)(3) in 1906. Our primary role is education, focused on agriculture and the Western way of life. We started simply as a livestock show in 1906 with 15,000 ranchers and 350 animals. Today, we are known as the “Super Bowl” of livestock shows with more than 15,000 animals competing to be crowned champion. We produce nearly 30 professional rodeos, more than 10 world-class horse shows, and the largest western trade show in Colorado. Attendance has risen to a consistent level of more than 700,000 each year. Through our education programs and Scholarship Trust, we support youth development and college-level students in the field of agriculture and rural medicine.

Non-profit Mission

Investing in future generations, guided by its western heritage, the Western Stock Show Association serves the world, promoting youth and community development through livestock and equestrian education, innovation, entertainment, and competition.

100+ scholarships awarded annually

More than $6,800,000 awarded in scholarships since 1983

NWSS scholars are from 14 different states

Colorado Gives

Each December, National Western participates in Colorado Gives Day, a statewide celebration of giving that brings Coloradans together to support the organizations and causes that make our communities stronger.

When you give to National Western, you’re investing in the future of agriculture and the next generation of leaders who will carry it forward. Your support provides hands-on agricultural education that helps young people better understand animals, agriculture, and where their food comes from. Your generosity also helps make higher education possible. Each year, National Western provides more than 100 scholarships to students pursuing a variety of fields of study, helping them achieve their educational and career goals.

This Colorado Gives Day, help us invest in young people, strengthen agricultural education, and build a brighter future for agriculture and the West.

Colorado Gives Day

Give to the West.

This Colorado Gives Day, make an impact by supporting the programs and people helping shape the future of agriculture and our Western way of life.

Your generosity supports National Western’s efforts to advance agriculture, education, youth development, and scholarships while investing in the future of the West.

Enter to Win a Night at the Rodeo!

Enter our free* Colorado Gives Day sweepstakes for your chance to win:

  • Four (4) lower-level tickets to the Team Colorado vs. Team World Rodeo FINALS on Saturday, January 9, 2027, at 8 p.m. in the Denver Coliseum (includes grounds admission on January 9, 2027)
  • One (1) “Adopt an Icon” symbolic Longhorn adoption (includes a commemorative certificate, photograph, and longhorn plush)

Entries must be received by 11:59:59 p.m. MT on Wednesday, December 9, 2026.  One (1) winner will be notified via email by Friday, December 11, 2026.

*NO PURCHASE, DONATION OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A DONATION IS NOT REQUIRED TO ENTER OR WIN. A DONATION DOES NOT CONSTITUTE AN ENTRY AND DOES NOT INCREASE YOUR ODDS OF WINNING.