About the National Western Stock Show

Vision:  Guided by its western heritage, Western Stock Show Association engages, informs and leads the world in finding 21st century agricultural solutions

Mission: Investing in future generations, guided by its western heritage, Western Stock Show Association serves the world, promoting youth and community development through livestock and equestrian education, innovation, entertainment and competition.

Values:
Integrity – We act with honesty and integrity in all we do.

Diversity – We value, appreciate and respect all people for their unique qualities and gifts.

Partnership – We achieve success by developing strong partnerships and fostering a team approach.

Community – We support ongoing engagement with our adjacent neighborhoods for their well-being and prosperity.

Quality – We commit to providing best-in-class programs and services.

Stewardship – We operate a fiscally responsible organization that achieves its philanthropic purpose.

A 501(c)(3) charitable organization formed in 1906, the Western Stock Show Association, doing business as the National Western Stock Show (NWSS), is the crown jewel of Colorado. In addition to being a nationally recognized livestock show, western heritage, and entertainment event, the stock show drives business state-wide in many sectors, from hospitality to retail, food, and beverage. The annual January show attracts exhibitors and guests from 40 states and 30 countries, boosting Denver and Colorado's economy during what would otherwise be a quiet time of year. Together between NWSS staffing and the contracted food and beverage company frontline staffing, the stock show creates over 1000 jobs.

Current Economic Impact

• $120 million per year during January; over 60% is attributed to non-local sources
• $10 million per year through NW Complex events held February – December
• Over $6 million in local and state tax revenues

The National Western links Colorado tourism and commerce interests to the national rodeo, livestock, horse, and agribusiness communities:

• 10 major livestock associations hold their national show annually at the National Western Stock Show; no other venue can boast this many national shows.
• More national-level competitions than any other regional venue.
• One of the largest annual agricultural conventions and trade shows in the United States.

2023 - 702,697
2022 - 586,756
2020 – 707, 922
2019 – 701,656
2018 – 705,574
2017 – 684,580
2016 – 686,745
2015 – 682,539
2014 – 640,022
2013 – 628,366
2012 – 636,662
2011 – 644,818
2010 – 633,003
2009 – 643,100
2008 – 673,449
2007 – 649,637
2006 – 726,972 - Record 
2005 – 633,554
2004 – 625,345
2003 – 641,003
2002 – 632,296
2001 – 623,182
2000 – 631,182
1999 – 606,628
1998 – 602,391
1997 – 583,941
1996 – 600,399

13 Day Shows
1995 – 585,685
1994 – 527,606
1993 – 514,713
1992 – 485,584