The Cowboy: An Immersive Journey Debuts at the National Western
Making its first appearance outside Oklahoma City, the new 360-degree cinematic experience brings the history, adventure and spirit of the American West to life. Tickets on sale Nov. 12.
DENVER — Imagine you’re a cowboy in 1868 on a cattle drive across the American West. The thunder of cattle hooves surrounds you. Buffalo roam alongside the herd. Storm clouds gather overhead as you drive cattle across the plains. What was life really like on the open range? Now you can see for yourself.
Get ready to experience the American West like never before! The National Western Stock Show, presented by CommonSpirit Health, is bringing The Cowboy: An Immersive Journey to Denver beginning Dec. 17, marking the production’s first appearance outside Oklahoma City. Visitors are invited to step inside the sights, sounds and stories that shaped the West.
Forget watching history from the sidelines. This one-of-a-kind cinematic experience puts audiences in the middle of the action, surrounding them with larger-than-life imagery, sweeping Western landscapes, powerful sound and the unforgettable story of the American cowboy.
Tickets go on sale Thursday, Nov. 12. The Cowboy: An Immersive Journey starts showing on Dec. 17 and through the 121st National Western Stock Show (Jan. 9–24, 2027) until Jan. 31.
And there’s a bonus! Showings of The Cowboy: An Immersive Journey before the Stock Show offer an option to purchase $15 grounds admission tickets to use any day during the 2027 Stock Show! Tickets to showings during the Stock Show include grounds admission for that same day.
Where Tradition Meets Innovation
For more than 120 years, the National Western Stock Show has celebrated the people and traditions that define the Western way of life. Bringing The Cowboy: An Immersive Journey to Denver offers a new way to share those stories, combining the authenticity of the West with the excitement of modern technology.
“At the National Western we’re proud of our roots, and we’re always looking for new ways to share that heritage and tell the story of the American West,” said Wes Allison, President and CEO of the National Western Stock Show. “This experience lets you step into the story of the cowboy and almost feel the rumble of a cattle drive and the pounding rain of a prairie storm. It’s a whole new way to connect with the traditions we celebrate every year, and we can’t wait for everyone to experience it.”
Created by the National Cowboy & Western Heritage Museum in Oklahoma City in partnership with Lighthouse Immersive, the producers behind the internationally acclaimed Immersive Van Gogh, the experience uses state-of-the-art projection technology to transform Western history into a breathtaking adventure.
Narrated by legendary actor Tom Selleck, the approximately 40-minute journey transports audiences through the evolution of the American West. From rustic cattle drives and the challenges of life on the open range to the excitement of rodeo, the spectacle of Wild West shows and the cowboy’s enduring influence on American culture, visitors experience the West from an entirely new perspective.
Whether you’ve spent your life in the saddle or have never set foot on a ranch, The Cowboy: An Immersive Journey offers something for everyone — a chance to discover the grit, determination and enduring spirit of the American cowboy.
Plan Your Visit
- Experience: The Cowboy: An Immersive Journey
- Start Date: 17, 2026
- Tickets on sale: Thursday, Nov. 12, 2026
- Location: National Western Complex Building, 4655 Humboldt St., Denver, CO 80216 (3rd floor)
- Tickets: $50–$65, https://nationalwestern.com/the-cowboy-an-immersive-journey/
- Stock Show bonus: Tickets for showings before Jan. 9 include an option for $15 grounds admission tickets for the 2027 Stock Show. Showings Jan. 9–24 include same-day Stock Show grounds admission.
About the National Western
The National Western is a Denver-based charitable organization dedicated to strengthening American agriculture through youth education, scholarships, and livestock, equestrian, farming, ranching, and animal stewardship enrichment programs. Best known for producing the annual National Western Stock Show (the 121st anniversary is Jan. 9–24, 2027), the organization also operates The Legacy, a premier year-round destination for events, meetings, exhibitions and Western experiences that celebrate the culture and future of the American West.
WE ARE THE WEST
