PRESS RELEASE: Marcy and Bruce Benson Named 2020 Citizens of the West

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Denver, CO, September 17, 2019 – The National Western Stock Show is proud to announce Marcy and Bruce Benson as the 2020 Citizens of the West. This prestigious annual award recognizes those who embody the spirit and determination of Western pioneers and perpetuate the West’s agriculture heritage and ideals. A committee of community leaders selects recipients.  

“I’m pleased to see that Bruce and Marcy Benson are being jointly honored as Citizens of the West.  It is a well-deserved honor for their many contributions in the fields of education, philanthropy and business in our community and state.” said Philip Anschutz, 2014 recipient of the Citizen of the West award. 

The Bensons will receive the award at a dinner on January 13, 2020, at the National Western Events Center. Proceeds from the event support 100 scholarships the National Western Scholarship Trust awards annually to colleges and universities in Colorado and Wyoming. Marcy and Bruce are respected leaders in the business, education, civic, political and philanthropic communities. Together they have made a lasting impression through their tireless advocacy and fundraising efforts for issues and institutions they hold in high regard.  The couple chaired the University of Colorado’s $1.5 billion Creating Futures fundraising campaign, which exceeded its goal in donations raised to support scholarships, academic research projects and capital improvements across CU’s campuses. It was the second billion dollar-plus fundraising campaign they chaired for CU.
Bruce recently retired as President of the University of Colorado, where he served for more than 11 years, the longest-serving leader of the institution in the past 65 years.  During his tenure, CU’s research funding reached record levels, supporting the university’s strengths in biotechnology, health care, renewable and sustainable energy, and aerospace engineering. He led efforts to promote cross-campus collaboration that have resulted in cooperative academic programs and initiatives, most notably CU’s Biofrontiers Institute, led by Nobel Laureate Tom Cech.

Bruce championed free speech and open inquiry on CU’s campuses, stressing the need to teach students how to think, not what to think. He was instrumental in furthering CU Boulder’s Center for Western Civilization, Thought and Policy, as well as its signature Visiting Scholar in Conservative Thought and Policy position, now in its seventh year. To recognize his efforts, the campus renamed the program the Bruce D. Benson Center for the Study of Western Civilization upon his retirement from the university. He has noted that fostering cultural change at CU is one of his proudest accomplishments.

Before CU, Bruce was a successful businessman, active in a variety of educational, civic and political activities at the state and national levels. In 1965, he founded Benson Mineral Group, an oil and gas exploration and production company. Since then, his business interests expanded to include banking, mortgage servicing, real estate development and management, geothermal power, manufacturing, trucking, restaurants and cable television. 

Bruce has served on the board of directors of several leading companies, including United States Exploration, American Land Lease Corporation, Western Capital Investment Corporation and First Interstate Bank of Denver. Three different Colorado governors have named him to educational initiatives and governing boards, all of which he chaired: The Colorado Commission on Higher Education (1985–89), Metropolitan State College Board of Trustees (2003–07), P-20 Education Coordinating Council (2007–08) and the Governor’s Blue Ribbon Panel for Higher Education (2001–03). Outside Colorado, he was board chair of the Berkshire School in Massachusetts (1984–94) and also served on the board of Smith College (1988–95). Nationally, Benson served on the Board of Directors of the National Park Service and was confirmed by the U.S. Senate as a member of the National Endowment for the Humanities. In 2009, he was inducted into the Colorado Business Hall of Fame.

Bruce has dedicated much of his time to many civic organizations, most notably chairing and initiating reforms at Denver Public Schools Foundation, Denver Zoo and Boy Scouts.  He also served as Chairman of the Colorado Republican Party from 1987 to 1993, then 2002 to 2003, and he was the Republican nominee for Colorado governor in 1994.Marcy Benson has applied her time and talents to a range of activities in Washington D.C. and Colorado, from serving presidents of the United States to volunteering at leadership levels in health care, education, the arts and civic activities. 
In Washington, DC, she worked in a variety of capacities for Presidents Ronald Reagan and George H.W. Bush. From 1987 to 1992, she was Director of the President’s Commission on White House Fellowships, a leadership program in which outstanding young people from the private sector, state government and the military are chosen to spend a year working as an assistant to a senior White House staff member or a member of the Cabinet. She also served as executive assistant to the Assistant to the President for Political and Governmental Affairs, was White House Liaison for Presidential Scheduling for the Reagan-Bush 1984 campaign, and worked in The White House Offices of Political Affairs and Presidential Advance. Marcy also spent seven years in a variety of capacities at the Federal Judicial Center.

In Colorado, Marcy served on the Board of Directors of Children’s Hospital Colorado for more than a decade and was co-chair of the campaign that built the new hospital on the University of Colorado Anschutz Medical Campus. She also served as chair of The Children’s Hospital Foundation for 3 years and has been a member of that board since 1998.  She has been engaged with a number of civic and cultural organizations, including service as a board member of the University of Northern Colorado, the Denver Public Library Commission and the Scientific and Cultural Facilities District.  Recently, she was one of 10 business and community leaders recognized by the Girl Scouts of America Denver Chapter as a “Women of Distinction.”  As First Lady of CU, Marcy devoted much of her time to fundraising and was actively involved with CU’s Alzheimer’s Research Center and the Anschutz Health and Wellness Center. Maria Garcia Berry, founder of CRL Associates, Inc. and a long-term National Western advisor said, “Bruce and Marcy Benson embody the values of the West by exhibiting a “can do” attitude, successfully scaling mountains of challenges, and refusing to take no for an answer – All the while forging wide and diverse relationships with individuals from all walks of life for the betterment of Colorado and the West.”

The Bensons have 3 children and 10 grandchildren. They reside in Denver and enjoy their family ranch on the Blue River. 

To purchase tickets for the 2020 Citizen of the West event honoring Bruce and Marcy Benson, please contact Morgan Unks at 303-299-5560 or [email protected].

About the National Western Stock Show

Established in 1906, the National Western Stock Show is a 501(c)(3) charitable organization that provides college and graduate level scholarships in agricultural science, business and rural medicine. It is our mission to serve producers and consumers throughout the world by being the premier annual livestock show and center for year-round events. The 16-day show in January also serves as an entertainment arena, hosting one of the world’s richest regular season professional rodeos, world-class horse shows, family, educational events and Colorado’s largest western trade show. For more information, visit