Press Release: National Western Stock Show Names Jennifer Boka Director of Livestock Operations

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Denver, CO. – Jennifer Boka, comes to the National Western Stock Show with years of experience managing and producing top livestock shows and expos across the country. Boka spent over eight years as the General Manager of the Northern International Livestock Exposition in Billings, Montana, where she oversaw entire operations, productions, and development of the 50+-year-old Livestock Expo organization.

Jennifer Boka, Director of Livestock Operations
Jennifer Boka, NWSS Director of Livestock Operations

Boka was the Communications Director for the Red Angus Association of America and co-owner/operator of Noble Genetics, a leading service in market artificial insemination and reproductive management. Jennifer’s lifelong love of the cattle industry began in the family’s Sim-Angus operation, Altenburg Super Baldies, based in Fort Collins, Colorado.

 “Jennifer’s experience with livestock shows and breed associations adds that next level of expertise to the Denver show, said Paul Andrews, President & CEO of the National Western Stock Show. “We are excited to have her knowledge and professionalism on the livestock team, helping us support and grow the livestock industry for our exhibitors and producers for years to come.”

“As we continue to focus and improve our customer relations, Jennifer is a great addition to our team,” said Leon Vick, VP of Rodeo, Horse, and Livestock Operations. “Together with Alyssa DePorter in our livestock office and Sarah Vickland in the field, we believe we have an all-star cast in Denver.” 

Jennifer lived in Colorado for 30 years before moving to Montana to manage the Northern International Livestock Expo. An alumnus of both Colorado State University and Northeastern Junior College, Jennifer greatly values her time competing on the Livestock Judging teams for both institutions. She resides in Dillon, Montana, with her husband Josh and the youngest of three children, Cooper.

About the National Western Stock Show
Established in 1906, the National Western Stock Show is a 501(c)(3) charitable organization that provides college and graduate-level scholarships in agricultural science, business, and rural medicine. It is our mission to serve producers and consumers throughout the world by being the premier annual livestock show and center for year-round events. The 16-day show in January also serves as an entertainment arena, hosting one of the world’s richest regular season professional rodeos, world-class horse shows, family, educational events, and Colorado’s largest western trade show. For more information, visit