Serving the agriculture industry since 1906.
The National Western Stock Show, presented by CommonSpirit Health, established in 1906, is the premier livestock, rodeo, and horse show in the nation, serving agricultural producers and consumers throughout the world. We are a 501(c)(3) charitable organization providing education in agriculture, including college and graduate-level scholarships in agriculture and veterinary medicine for practice in rural areas.
The National Western Stock Show, one of Colorado’s preeminent tourist destinations, is held every January for 16 days. A nationally recognized western heritage and entertainment event, the stock show hosts one of the world’s richest regular season professional rodeos, one of the country’s largest horse shows, and Colorado’s largest western trade show, attracting attendance numbers over 700,000 visitors each year.
Throughout this historic event, the National Western strives to strengthen American agriculture through enrichment programs and youth education in livestock, equestrian, farming, ranching, animal awareness, and appreciation. We celebrate western lifestyles, our communities, and provide life-long memories and family traditions.
Vision, Mission and Values
Vision
The destination to experience the spirit of the American West.
Mission
The National Western will inspire, educate, and convene youth and families, exhibitors, rodeo and equestrian competitors, and the community by creating year-round opportunities to experience Western heritage, culture, values, and agriculture in our world-class facilities.
Values
Courage: John Wayne once said, “Courage is being scared to death, but saddling up anyway.” At the National Western Stock Show, we have the strength and resilience to saddle up…be bold, take risks, and face every obstacle that comes our way.
Pride: Cowboy Ethics teaches us to “Take pride in your work.” At the National Western Stock Show, we believe that if there is a job to be done, no matter how big or small, we’ll do it as we strive to serve all our customers and guests to the best of our ability.
Integrity: Author C.S. Lewis once wrote, “Integrity is doing the right thing, even when no one is watching.” The National Western stands for ethics and transparency in all of our dealings; we are honest, accountable and respectful with strong principles.
Grit: “Grit is the stubborn refusal to quit.” — Anonymous. The National Western Stock Show has stamina, drive, fortitude, and passion to push through any challenge, any roadblock, any obstacle until success is achieved.
Loyalty: The National Western is dedicated to our mission, community, and our country. We are steadfast in our commitment to the Western way of life. Loyalty is our word, our brand; it is what we ride for.
Board of Directors
Douglas L. Jones
Chairman of the Board
Barth Whitham
Vice Chairman of the Board
Wes Allison
President & CEO
Mark Gustafson
Secretary
Bruce Wagner
Treasurer
Peter Coors
Chairman of the Capital Campaign
Sue Anschutz- Rodgers
Director
J.J. Ament
Director
Terrance Carroll
Director
Justin Cumming
Director
Stanton Dodge
Director
Brooke Fox
Director
Dr. Tony Frank
Director
Luke Lind
Director
Michael Long
Director
Guy McEndaffer
Director
Nancy Tuor
Director
Ron Williams
Former Chairman/Director
Patrick A. Grant
Chairman Emeritus
Dr. G. Marvin Beeman
Director Emeritus
Economic Impact
Annual Attendance
2025 – 658,109
2024 – 671,467
2023 – 702,697
2022 – 586,756
2020 – 707,922
2019 – 701,656
2018 – 705,574
2017 – 684,580
2016 – 686,745
2015 – 682,539
2014 – 640,022
2013 – 628,366
2012 – 636,662
2011 – 644,818
2010 – 633,003
2009 – 643,100
2008 – 673,449
2007 – 649,637
2006 – 726,972 – Record
2005 – 633,554
2004 – 625,345
2003 – 641,003
2002 – 632,296
2001 – 623,182
2000 – 631,182
1999 – 606,628
1998 – 602,391
1997 – 583,941
1996 – 600,399
13 Day Shows
1995 – 585,685
1994 – 527,606
1993 – 514,713
1992 – 485,584
